Who Did That is a Brooklyn based shadow agency specializing in the unseen side of creation.

Founded by Aaron and Sarah Maldonado, the duo behind New York–based streetwear label Brigade. What began as a way to fix our own production bottlenecks quietly evolved into a creative manufacturing agency trusted by global brands and underground legends alike.

We’ve produced specialty objects like boot–shaped Halloween baskets, 5-foot kites, 6-foot socks, fully custom hockey masks made in the USA, along many more things. Each project is different, but the purpose is the same — take an idea that shouldn’t exist and make it real.

We specialize in the unmakeable — apparel, objects, packaging, and installations that live between categories. Our team manages sourcing, factories, logistics, and the chaos that comes with turning imagination into product.

Who Did That isn’t a traditional agency. We don’t pitch. We build. Our work moves quietly through fashion, art, and design, showing up in places that make people stop and ask, “Who did that?”